I know, that’s a horrible thought for those of you that have met me. But try it. Imagine you’re me, you’ve recently given a donation to SolarAid… and then you receive a letter in this morning’s post, as I did, inviting you to visit this website:
Curiously, this charity has created a website with my name in the URL! And then I log in and the website welcomes me personally and delivers me a video feeding back on how my donation has been spent.
Maybe you’d feel like John Brookdene who said, today, on SolarAid’s website:
“First off – thanks – what a great guy you chose to talk – I haven’t seen anyone that happy for a long time.
Second – thanks for helping Africa. This is a truly inspirational project.”
Or the Rev Jane Spindler who emailed in saying, “It is very encouraging to see how much lives can be changed by these simple solar devices.”
As for the real me. I’m just thrilled that we’ve delivered such a beautiful and inspiring video to hundreds of SolarAid donors through what is the first use, by a charity, of personalised URLS, to my knowledge!!
I hope they like it.
2 Comments
I got my letter and I really liked it. Funny, the donation button didn’t work in the Vimeo video but did on the page.
And I see you got comments, too, so that’s good! How pleased are you with the response now after a week or two?
Hi Adrian, Thanks again for posting… i’ve just posted, as you will have seen, full results and observations! Would love to hear your thoughts when you have time. Thanks, Steve
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[...] at Whitewater on a campaign that we’re getting really excited about. There’s more on their blog here. It’s about finding more powerful ways to connect donors with the work they help to fund. [...]